Henry Ford once said:
"A man that stops advertising to save money
                      is like a man who stops a clock to save time"

In tough economic times, targeted promotional advertising will be the best "bang" for your advertising buck!

Most advertising is an expensive shotgun approach in an attempt to reach your target customer!  The value of Promotional Products is in their ability to carry your logo and message to a defined target audience.

Promotional products are both useful to and appreciated by the recipients and as such get retained and used thus repeating your message many times without added cost to you.

Promotional products are in your kitchen, in your pocket, on your desk - often for months or years.  JUST LOOK AROUND YOUR OWN HOME OR OFFICE!

The use of promotional products marketing has become the number 1 advertising / marketing method in the USA with promotional products sales exceeding 20 billion dollars and growing at a rate of 10% per year.  Promotional product sales have exceeded all other forms of advertising including TV, radio and print.

Promotional products are the only medium that engages all five senses. Customers can see, hear, touch, taste and even smell them. Plus, promotional products are easily affordable; yet their impression is long-lasting and readily measurable.

Promotional products constitute the only advertising medium that has gratitude or GOODWILL built in.  People naturally like to receive gifts.  Today the word "free" is one of the most powerful words in copywriting.  Goodwill results in repeat purchases, loyalty, and recommending your business to others.

Want to really learn more about Promotional Products Marketing?  Ask us to send you a PDF from the Promotional Products International Association entitled:  Effectiveness of Promotional Products as an Advertising Medium or just read the study highlights in a nutshell below:

·        90% reported owning a promotional product received in the last 24 months
·        89% could recall the name of the advertiser on a promotional product that they received in the past 24 months.
·        79% who had not done business with the advertiser that gave them the product said they were likely to do business with them in the future.
·        58% kept their promotional products for more than a year - 79% for at least six months.
·        And when asked what they do with promotional products that they do not keep, 36% reported that they give the item to someone else.